What better way to care for your skin and hair than with products so pure they’re practically edible?
When Anita suffered a harsh reaction from using a so-called ‘safe’ synthetic hair lotion, she set out on a mission to create her own line of natural hair and skin care products. Since its launch in 2005, self-proclaimed ‘ingredient junkie’ Anita Grant has created environmentally-conscious cosmetics for her eponymous brand.
"My sole purpose was to create the best, natural, skin care and curly hair products imaginable. I had the luxury of being first to market with our chocolate rich deep conditioners - Rhassoul Deep Condishes." Anita is simply doing what she does best that is creating wholesome handmade products that, she, herself can't live without.
This gourmet approach has resulted in Anita Grant becoming one of the most talked about independent hair and skin care brands in the UK. When selecting her ingredients, Anita guarantees that the basics will always remain the same.
"We source only the finest natural food grade ingredients, no animal testing, free of all the harmful and unnecessary synthetic chemicals found in a lot of skin care and natural hair care products and most of all, affordable. Every ingredient has a purpose to deliver a concentrated dose of vitamins, minerals, enzymes and anti-oxidants – whether to soothe or smooth, it works."
Signature products, the Rhassoul Deep Condishes and Babassu Shampoos, are specifically created to do wonders for dry naturally curly hair and have a worldwide cult following.
What began in Anita's kitchen is now a phenomenon with label-savvy customers from Australia to Lithuania.
Today she is expanding her product line to include an eclectic collection of personal care staples created to solve universal curly hair and skin care dilemmas, in bottles and jars of follicle goodness!
“I make it my business to know about every single ingredient that we put into our products. If it’s an ingredient I won’t put in my body, it’s one I won’t put on my body.” Anita Grant