Cruelty Free Policy

Anita Grant is an all natural, innovative, and fun beauty brand. We tap into Mother nature’s treasure of raw ingredients to hand blend highly effective, non-toxic, curly hair and sensitive skin care products for you.

Each product is:

  • Free of parabens and other synthetic toxins. 
  • Free of ingredients that are chemically identical to parabens. (e.g.: Lonicera Caprifolium (Honeysuckle) flower extract, Lonicera Japonica (Honeysuckle) flower extract.
  • Housed in recyclable packaging. 

Anita Grant is a Cruelty-Free company and only test our products on humans - our employees, interns, friends, and family, but never (ever) on animals! We believe that animal testing is unnecessary, abhorrent and not acceptable. 

Whilst we recognise that customer safety is of the utmost importance we realise that testing can be assured without the use of animals. The results of product tests on animal does not necessarily give a concise or accurate, indication of a possible outcome on humans.

We believe this shows that it is actually possible to formulate, manufacture and bring an entire line of safe and natural products to the market without the involvement of animal testing. 

Anita Grant launched this policy way back in December 2005, and it has been that way ever since.
No product, or ingredient of any product, has ever been tested on animals by Anita Grant since our foundation - nor will there ever be any cause to do so. Furthermore, we do not use the services of any research establishment to conduct animal testing on our behalf, either on a product or any individual product ingredient. 

Anita Grant has operated a strict policy never to purchase products or ingredients from farming communities, independent suppliers or intermediary agents who have conducted, commissioned or been party to animal testing for cosmetics.  

We have stringent guidelines that require assurances from all of our suppliers to ensure that every single ingredient we evaluate and purchase complies with the Humane Cosmetics Standards (HCS) criteria. 

We are fully committed and if any of the ingredients we use were found not to be compliant with our guidelines, we would immediately seek an alternative supplier for the relevant ingredients, or if necessary remove them from our product line.  

We believe that all animals have rights and deserve to have their best interests taken into consideration.